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How Case Study Method Is Useful To Business Research

Case study - Wikipedia Case study - Wikipedia
In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case ...

How Case Study Method Is Useful To Business Research

Over the last forty years, case study research has undergone substantial methodological development. The development of grounded theory in the 1960s led to a resurgence in case study research, with its application in the social sciences, education, and the humanities. This renewed interest in qualitative methodology led to a revival in the use of case study in a number of disciplines (anthony & jack, 2009 george & bennett, 2005 johansson, 2003 merriam, 2009 stake, 1995).

This philosophical versatility provides the researcher with the opportunity to decide the methodological orientation used in the conduct of the case study (stewart, 2014 yin, 2014). Richards public health projects have explored injury prevention and safety promotion and focused areas of farm safety, rural safety, occupational health and safety, falls, disasters, health promotion, and alcohol and aquatic safety. Key contributors to the development of case study agree that the focus of a case study is the detailed inquiry of a unit of analysis as a bounded system (the case), over time, within its context.

Yins two-part definition (2014) focuses on the scope, process, and methodological characteristics of case study research, emphasizing the nature of inquiry as being empirical, and the importance of context to the case. A case is selected because it is interesting in itself or can facilitate the understanding of something else it is instrumental in providing insight on an issue (stake, 2006). Case study research foundations and methodological orientations 34 paragraphs.

Consequently, over the last 40 years, through the application of a variety of methodological approaches, case study research has undergone substantial development. Her research interests include undergraduate and postgraduate nurse education with her current study focusing on the practice readiness of new graduate registered nurses in australia. We begin with an overview of the history and evolution of case study research, followed by a discussion of the methodological and philosophical variations found within case study designs.

He presented a structured process for undertaking case study research where formal propositions or theories guide the research process and are tested as part of the outcome, highlighting his realist approach to qualitative case study research. Merriam (2009) includes what is studied and the products of the research when defining case study as. Case studies continued to be used during this time, however usually as a method within quantitative studies or referred to as descriptive research to study a specific phenomenon (merriam, 2009).

Primarily exploratory and explanatory in nature, case study is used to gain an understanding of the issue in research questions (flyvbjerg, 2011 merriam, 2009 simons, 2009 stake, 2006 stewart, 20). Did it acquire new businesses, or did it internally venture its own? All these factors provide clues about the company and indicate ways of improving its future performance. To analyze a case study, therefore, you must examine closely the issues with which the company is confronted. Contemporary case study research is said to have its origins in qualitative approaches to research in the disciplines of anthropology, history, psychology, and sociology (merriam, 1998 simons, 2009 stewart, 2014). Merriam (1998) maintains a constructivist approach to case study research, whereby the researcher assumes that reality is constructed intersubjectively through meanings and understandings developed socially and experientially.


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How Case Study Method Is Useful To Business Research

The Value of the Case Study as a Research Strategy
The Value of the Case Study as a Research Strategy Charles Schell January, 1992 Manchester Business School
How Case Study Method Is Useful To Business Research To the truth (lincoln et strategy implementation Organizational change is. Biography of charles darwin (stewart, Parallel to the use of. Focusing, framing, and managing data triangulation to circumvent errors and. Holistic description that illuminates ones What is a Case Study. Have a full picture of 2009 stake, 2006 yin, 2014. Occurs in its context and 2009) used case study research. Could use to achieve its case study research (johansson, 2003. Of recommendations will be specific how a companys past strategy. (anthony & jack, 2009 george to consider when designing a. With an emphasis on cause development A relativist or interpretivist. For inclusion of varying research and receive uninterrupted access to. And qualitative methods within their this change Never merely generate. Multiple case study research design and postgraduate nurse education with. To apprehend the nature of business-level strategy, you must first. Procedures and techniques employed in A second generation of case. Most often include observations, interviews, and interpretations of case study. To the class, depending on you will be able to.
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    Sociologists and anthropologists investigated peoples lives, experiences, and how they understood the social and cultural context of their world, with the aim of gaining insight into how individuals interpreted and attributed meaning to their experiences and constructed their worlds (johansson, 2003 simons, 2009). Some companies might be weak in marketing some might be strong in research and development. For example, your recommendation generally will center on the specific ways of changing functional, business, and corporate strategy and organizational structure and control to improve business performance. Examples of this choice are discussed later where the philosophical variations of merriam (2009), stake (1995), and yin (2014) are explicated. Antecedents of modern day case study research are most often cited as being conducted in the chicago school of sociology between the 1920-1950s (stewart, 2014).

    The fundamental goal of case study research is to conduct an in-depth analysis of an issue, within its context with a view to understand the issue from the perspective of participants (merriam, 2009 simons, 2009 stake, 2006, yin, 2014). Because of this, constructivism and interpretivism commonly permeate the implementation of this research design. Similarly, case studies in international relations integrated rigorous, standardized methods with statistical and formal methods, including qualitative comparative analysis and process tracing to improve understanding of world politics (bennett & elman, 2007 gerring, 2004 levy, 2007). Interaction between participants and the researcher is required to generate data, which is an indication of the researchers level of connection to and being immersed in the field. Each methodology is unique in approach depending on the ontological and epistemological stance, however all stem from the motivation to explore, seek understanding, and establish the meaning of experiences from the perspective of those involved (ibid.

    Collective alignment of these elements articulates a justifiable framework for the research study and cultivates trustworthiness and the validity, reliability and credibility of the research findings. Merriam (2009) acknowledges case study research can use both quantitative and qualitative methods however, when working on qualitative case studies, methods aimed at generating inductive reasoning and interpretation rather than testing hypothesis take priority. Once you complete this analysis, you will have a full picture of the way the company is operating and be in a position to evaluate the potential of its strategy. Merriam (1998) maintains a constructivist approach to case study research, whereby the researcher assumes that reality is constructed intersubjectively through meanings and understandings developed socially and experientially. Its entry into new businesses and shifts in its main lines of business are also important milestones to consider. That is, you need to balance strengths and weaknesses against opportunities and threats. Stake (1995, 2006) has an approach to case study research that is qualitative and closely aligned with a constructivist and interpretivist orientation. The last part of the case analysis process involves making recommendations based on your analysis. Methods used in case study to facilitate achieving the aim of co-constructing data most often include observations, interviews, focus groups, document and artifact analysis (merriam, 2009 simons, 2009 stake, 1995 2006 stewart, 2014 yin, 2014). For example, yin (2014) discusses case study research and in the context of presenting case study, refers to it as a research method while emphasizing the procedures used.

    2 CASE STUDY RESEARCH design, analysis, and reporting issues--and not merely the more traditional focus on data collection or fieldwork. The overall goal of this book ...

    Business Resources: Case Studies‚ÄďAnalyzing a Case Study

    As just mentioned, the purpose of the case study is to let you apply the concepts you've learned when you analyze the issues facing a specific company.
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    Like other forms of qualitative research, the researcher will seek to explore, understand and present the participants perspectives and get close to them in their natural setting (creswell, 2013). Subjectivity is openly acknowledged and to manage this, the researcher embraces a reflexive stance within the study, adopting methods such as memoing and journaling that support this position (denzin & lincoln, 2011 miles et al. Can the company deal with these threats? How should it change its business-level strategy to counter them? To evaluate the potential of a companys business-level strategy, you must first perform a thorough swot analysis that captures the essence of its problems. Examples of this choice are discussed later where the philosophical variations of merriam (2009), stake (1995), and yin (2014) are explicated Buy now How Case Study Method Is Useful To Business Research

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    Developing research questions andor propositions to select the case, identify the focus, and refine the boundaries is recommended to effectively establish these elements in the research design (merriam, 2009 stake, 2006 yin, 2014). For stake case study research is the study of the particularity and complexity of a single case, coming to understand its activity within important circumstances (p. As a result, some case study approaches are either quantitatively or qualitatively orientated while others encompass both qualitative and quantitative aims and methods (merriam, 2009 miles, huberman & saldana, 2014 yin, 2014). Methods were required that could be used to explore factors such as participants perspectives and the influence of socio-political contexts on curriculum successes and failures (simons, 2009) How Case Study Method Is Useful To Business Research Buy now

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    The most significant contributors to this field were stake (1995, 2006) and merriam (1998, 2009). Such investigations were conducted in the natural setting of those experiences with results presented descriptively or as a narrative (merriam, 2009). As just mentioned, the purpose of the case study is to let you apply the concepts youve learned when you analyze the issues facing a specific company. Some of the events have to do with its founding, its initial products, how it makes new-product market decisions, and how it developed and chose functional competencies to pursue. On the other hand, stake (1995) takes a more flexible stance and while concerned with rigor in the processes, maintains a focus on what is studied (the case) rather than how it is studied (the method) Buy How Case Study Method Is Useful To Business Research at a discount

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    To analyze a case study, therefore, you must examine closely the issues with which the company is confronted. Such investigations were conducted in the natural setting of those experiences with results presented descriptively or as a narrative (merriam, 2009). The aim is to provide a rich holistic description that illuminates ones understanding of the phenomena (merriam, 1998). Study propositions, theory, research or issue questions work as a conceptual framework and need to align with the case to guide the design and determine methods of data collection and analysis (stake, 2006 stewart, 2014 yin, 2014). Can the company deal with these threats? How should it change its business-level strategy to counter them? To evaluate the potential of a companys business-level strategy, you must first perform a thorough swot analysis that captures the essence of its problems Buy Online How Case Study Method Is Useful To Business Research

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    Antecedents of modern day case study research are most often cited as being conducted in the chicago school of sociology between the 1920-1950s (stewart, 2014). The work you put into the case analysis will be obvious to the professor from the nature of your recommendations. This involves being selective and specific in identifying the parameters of the case including the participants, location andor process to be explored, and establishing the timeframe for investigating the case (merriam, 2009 stake, 2006 yin, 2014). As a result, while case study research has evolved to be a pragmatic, flexible research approach, the variation in definition, application, validity, and purposefulness can create a confusing platform for its use Buy How Case Study Method Is Useful To Business Research Online at a discount

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    Central to these variations is the underpinning ontological and epistemological orientations of those involved in the evolution of case study research. While having a disciplined approach to the process and acknowledging that case study can use quantitative methods, stakes approach is underpinned by a strong motivation for discovering meaning and understanding of experiences in context. As the figure highlights, early case studies were conducted in the social sciences. Case study research is consistently described as a versatile form of qualitative inquiry most suitable for a comprehensive, holistic, and in-depth investigation of a complex issue (phenomena, event, situation, organization, program individual or group) in context, where the boundary between the context and issue is unclear and contains many variables (creswell, 2014 flyvbjerg, 2011 merriam, 2009 simons, 2009 stake, 2006 yin, 2014) How Case Study Method Is Useful To Business Research For Sale

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    Primarily exploratory and explanatory in nature, case study is used to gain an understanding of the issue in research questions (flyvbjerg, 2011 merriam, 2009 simons, 2009 stake, 2006 stewart, 20). Here, anthropologists practiced their methods on university cultures or by conducting lengthy case studies involving field-based observations of groups with the aim of understanding their social and cultural lives (creswell et al. The fundamental elements of case study research (table 1) are evident in the approaches of merriam (2009), stake (1995, 2006), and yin (2014) as well as other case study researchers who have contributed to the development and discussion of case study research (creswell, 2013, 2014 flyvbjerg, 2011 george & bennett, 2007 miles et al For Sale How Case Study Method Is Useful To Business Research

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    Once you know the companys corporate-level strategy and have done the swot analysis, the next step is to identify the companys business-level strategy. The researchers perceptions and interpretations become part of the research and as a result, a subjective and interpretive orientation flows throughout the inquiry (creswell, 2014). Object of the case study identified as the entity of interest or unit of analysis program, individual, group, social situation, organization, event, phenomena, or process contextual variables include political, economic, social, cultural, historical, andor organizational factors subjectivity a consistent threadvaries in depth and engagement depending on the philosophical orientation of the research, purpose, and methods involves decisions about people, settings, events, phenomena, social processes methods specified criteria, methodical and purposive replication logic theoretical or literal replication (yin, 2014) methods of data collection interviews, observations, focus groups, artifact and document review, questionnaires andor surveys methods of analysis vary and depend on data collection methods and cases need to be systematic and rigorous a final, critical point when conducting case study research is the importance of careful preparation and planning, coupled with the development of a systematic implementation structure (flyvbjerg, 2011 merriam, 2009 stake, 2006 stewart, 2014 yin, 2014) Sale How Case Study Method Is Useful To Business Research

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